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Published: Thursday, 29 November 2012 14:08

As an activist, I am always looking for new opportunities to increase awareness of HIV and Aids education. Now, a fantastic new partner has come on board to help spread the message to a whole new generation. Connect-Ed is an initiative by Durex that I am proud to put my name to. Working together, we have created a brand-new edition of my best-selling book “HIV and Aids” aimed at empowering young people to make positive choices about their sexuality and encouraging them to practice safe sex.

Working with Durex was an amazing experience; it was wonderful to have the backing of such a large company and to find that they endorse my vision of open, honest communication around sexuality, particularly issues of STI prevention. As a condom manufacturer, Durex and their products have a massive role to play in the fight against HIV and Aids. Condoms remain the most effective method of preventing STIs, and new data is continually proving just how effective they can be in reducing transmission rates. Sarika Modi has been the driving force behind this initiative and has pulled together a project that is truly inspiring. Visit their Facebook Page to learn more.

Durex’s motto for the Connect-Ed campaign is “Safer, Smarter and In Control”, exactly what I encourage people to be through my books. Our joint venture has been a huge success so far, with 20 000 copies of our book sold to date. Durex have also thrown their support behind the Connect-Ed mobi site, aimed at providing quick, accessible sex education and information to young people via mobile phones.

I’m proud to have a company like Durex supporting my work. Here’s to a great partnership!