Short, sharp and effective.
Here is an article from a magazine, MOVE! on 26 October 2016. The magazine consulted with Jane Simmonds, a public health consultant, about condoms and condomising. What this article shows is that when trying to get a message across, you don¹t have to be complicated or seen as an "author" writing a beautiful piece. Often, short sharp messaging is far more efficient and straight to the point.
See Move and Jane¹s messaging around condom use-short, sharp, to the Point and efficient. It works trust me!